Wizkid is the new brand ambassador of CIROC ultra-premium vodka.
CIROC is promoted by Sean ‘Diddy’ Combs and it is one of the world’s most exclusive vodka brands.
The singer had on Sunday, July 29, 2018 tweeted that he would make a big announcement come Monday night, leaving many fans and industry pundits guessing.
In an Instagram post, the singer shared a video in which he introduces himself as a brand ambassador for the vodka brand. In the video he said:
“Movement, my people. Starboy for Africa. Ciroc Boy. Officially. Don’t do drugs, do Ciroc.
Since Diddy, rapper/hip-hop mogul, appeared in a video with the Nigerian superstar many had been expecting a collaboration of sorts from the duo.
Diddy has overseen the marketing and promotion of CIROC since 2007 in an equal-share venture, with profits from the brand being split between the Revolt TV owner and Diageo, the manufacturing partner.
Toke Makinwa, Tekno, Banky W and D’banj have in the past served as brand ambassadors of CIROC Nigeria.
At the moment, it is not clear if Wizkid’s deal with the vodka brand is on a global scale or Africa-based.
South African entertainers Bonang Matheba and Cassper Nyovest have also been CIROC brand ambassadors in recent past.